Most discussion about Web design seems to focus on the creative process, yet turning the concept into reality requires a strong set of deliverables the documentation (concept model, site maps, usability reports, and more) that serves as the primary communication tool between designers and customers. The only guide devoted to just that topic is now bigger and better.
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Results. Everyone wants them, whether to sell more products, spread good ideas, or win more funding. In our busy digital world, the way to results is influencing people on the web. But how? An ad campaign won't cut it. A Twitter account doesn't guarantee it. Manipulative tricks will backfire. Instead, you need quality, compelling web content that attracts people and engages them for the long haul. Clout explains the key principles of influence and how to apply them to web content.